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Dynamic Pricing


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Is this something the club should introduce? 

 

Same goes in other industries - you’re willing to pay more for a ticket the closer to the deadline or date it is required for. 

 

If we forecast that in 2 months time that our game at home against some lower league side is going to get minimal pay on the day - why not wind down pricing in each area of the ground on pay on the day for X amount of tickets and then wind them back up as the game approaches? Or do the same for in demand games, games with a tea time kick off or lunchtime - to try pull in the maximum amount of revenue on that day. 

 

If demand for tickets is slowly picking up from early release tickets, then monitor and adjust. Or allocate certain areas of the ground to it. Surely better than the empty seats? And there’s the age old argument of them also buying some food, going in the shop, buying a programme etc too - whereas they may be at home otherwise put off by the pricing.

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what needs to happen is prices to be much more simpler not more complicated , having a-g bands is pure stupid and causes confusion to the point where some supporters think we charge £49 every game and in all parts of the ground. bands A B C would be enough A for leeds,pigs derby villa etc B for Ipswich reading Rotherham C for all sky games bar pigs game and all night games . £30 for kop £25 and £20 . north south £35-£30-£25 far simpler and would help boost attendances and at same time more money would be spent in ground too and more merchandise sold. and I wont charge the club for this simple idea . if chansiri and his idiotic advisers had a football brain cell then sensible things like this would be done. 

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The current regime have already made POTG pricing too expensive and complex.

Seven game categories, five price levels by age group, membership discounts etc etc. 

The club have probably succeeded in making a season ticket as the only way to know what you will pay per game.

 

But hey, let’s introduce another level of complexity to the pricing structure.

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1 hour ago, TodwickOwl said:

Is this something the club should introduce? 

 

Same goes in other industries - you’re willing to pay more for a ticket the closer to the deadline or date it is required for. 

 

If we forecast that in 2 months time that our game at home against some lower league side is going to get minimal pay on the day - why not wind down pricing in each area of the ground on pay on the day for X amount of tickets and then wind them back up as the game approaches? Or do the same for in demand games, games with a tea time kick off or lunchtime - to try pull in the maximum amount of revenue on that day. 

 

If demand for tickets is slowly picking up from early release tickets, then monitor and adjust. Or allocate certain areas of the ground to it. Surely better than the empty seats? And there’s the age old argument of them also buying some food, going in the shop, buying a programme etc too - whereas they may be at home otherwise put off by the pricing.

 

 

 

for that to work you need to have a product that people want to buy - we've got a 50% empty ground what dynamic pricing means for us is the closer to the game the CHEAPER tickets should get so we get more people into the stadium. 

 

 

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Chansiri as cocked prices up so much that he’s only delivered the following at Hillsborough.

 

2017 season was our 6th highest attendance and 2018 was our 11th in the last 49 years! Last time we got close to 25,000 was 18 year ago

 
Last 15 years we’ve average 22k previous 15 .. 24k .. we’ve been trending downwards for a long time and only in last 2 season have we spiked .. if we hit just 21k this season (currently 23k) we’d be at normal average over 49 years
 
Even if we hit 21k this season .. average since DC took over would be 25k ... but as we’re currently on 23k ... 
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57 minutes ago, handworth52 said:

what needs to happen is prices to be much more simpler not more complicated , having a-g bands is pure stupid and causes confusion to the point where some supporters think we charge £49 every game and in all parts of the ground. bands A B C would be enough A for leeds,pigs derby villa etc B for Ipswich reading Rotherham C for all sky games bar pigs game and all night games . £30 for kop £25 and £20 . north south £35-£30-£25 far simpler and would help boost attendances and at same time more money would be spent in ground too and more merchandise sold. and I wont charge the club for this simple idea . if chansiri and his idiotic advisers had a football brain cell then sensible things like this would be done. 

 

Agree with this; A-G banding is completely unnecessary.

 

Although I cannot agree with charging £30 to sit on the kop.  It should never cost that much to sit in that stand, even if we were playing the pigs.

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1 hour ago, TodwickOwl said:

If we forecast that in 2 months time that our game at home against some lower league side is going to get minimal pay on the day - why not wind down pricing in each area of the ground on pay on the day for X amount of tickets and then wind them back up as the game approaches? Or do the same for in demand games, games with a tea time kick off or lunchtime - to try pull in the maximum amount of revenue on that day. 

 

I think one of us has a different definition of "pay on the day" to the other.

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1 hour ago, Spencerowl said:

Some of our fans struggle with light switches without this! Can you imagine the meltdown for a £72 ticket to watch the pigs :Chansiri:

True, but would be £5 to watch Luton, etc.  

 

A very good idea, but with our 39,000 capacity we'd be paying peanuts for half the games - if still below mid -table.

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1 hour ago, bigrbuk said:

Dynamic based on performance / league position. The higher we are and more attractive football we play, the higher the price. Reflect that in players salaries.

 

Would never work mind

Why not? Starting price at 15 and 20 quid, goes up 1 pound per league position. 24 league positions means if we're top you're paying 40-45 quid, which means there is a higher chance you'll see goals and wins. The better we play, the more money we earn, the worse we play we might attract a few more stay at homes because its cheap to boost attendance, atmosphere and get behind a struggling team.

 

Easy this business stuff, I'm wasted in my current position as night manager of nothing.

lol

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2 hours ago, TodwickOwl said:

Is this something the club should introduce? 

 

Same goes in other industries - you’re willing to pay more for a ticket the closer to the deadline or date it is required for. 

 

If we forecast that in 2 months time that our game at home against some lower league side is going to get minimal pay on the day - why not wind down pricing in each area of the ground on pay on the day for X amount of tickets and then wind them back up as the game approaches? Or do the same for in demand games, games with a tea time kick off or lunchtime - to try pull in the maximum amount of revenue on that day. 

 

If demand for tickets is slowly picking up from early release tickets, then monitor and adjust. Or allocate certain areas of the ground to it. Surely better than the empty seats? And there’s the age old argument of them also buying some food, going in the shop, buying a programme etc too - whereas they may be at home otherwise put off by the pricing.

Or what we could do like most football clubs in our division if we buy the tickets in advance of the game we pay less for them not more.

 

As when factoring in booking fees is more expensive to pay for the tickets in advance than POTG prices. Surely something is very wrong if this is the case. Some teams such as Millwall, Sheff Utd and others actual offer a small discount for advance purchase too.

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At the start of the season all games should be categorised so fans know in advance the price of tickets and if they don't have season tickets can plan ahead which games they wish to attend. This will also help the club for the less favoured games that may require additional incentives.

 

The current model seem to be pulling the pricing out of a hat week to week with no reason for the costs.

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