helmut_rooster Posted March 7, 2021 Share Posted March 7, 2021 2 hours ago, @owlstalk said: Stunning Link to comment Share on other sites More sharing options...
Guest Grandad Posted March 7, 2021 Share Posted March 7, 2021 26 minutes ago, Big Rons Hairspray said: What would they say? That commercially it made hardly any difference Link to comment Share on other sites More sharing options...
shandypants Posted March 7, 2021 Share Posted March 7, 2021 2 minutes ago, @owlstalk said: What I would say is this Imagine we brought out an Adidas kit Now let's say that excites fans in a more positive way than an Elev8 product by let's say just 5% That's 5% more positive Now - let's say we revised our ticket pricing, we did some amazing promotions to bring friends, re-invite lapsed fans, we got rid of the word 'megastore' on our shop and threw away all the tat it sells and replaced with absolute quality stuff and Adidas tops and merchandise and sorted out the online shop so it looked, felt and operated in a really cool innovative exciting way, we sorted out the matchday catering by building some new facilities on the Kop at the very least, and we brought in local brands and companies like Bere's, Twisted Burger Company etc Let's say we did that and each one added even just a 5% uplift in positivity, buy in, credibility and professionalism All over the club you'd be having loads of little wins like that It would all add up to one big big improvement in 'perception' of our club Perception is how you build trust in a brand, how you get buy-in, how you build PRIDE Build pride and trust and you don't just sell more Adidas shirts, you also sell more burgers, beers, memberships and tickets If you do none of that and just bring out an Elev8 shirt then.... I’m in. Link to comment Share on other sites More sharing options...
Highbury Owl Posted March 7, 2021 Share Posted March 7, 2021 It will never happen but.... I'd drop £50 into an Owlstalk account for a top like that and if we got enough orders then find a factory somewhere in China to make them. DC can sue me if he wants but at least I'd get a top I'm proud to wear before 2022. Link to comment Share on other sites More sharing options...
adelphi1867 Posted March 7, 2021 Share Posted March 7, 2021 2 hours ago, @owlstalk said: Take away the Blue strip and it would sum up our playing staff this season. A single white stripe on a White back ground ( with a stick, so it can be waved at the 1st possible opportunity) Link to comment Share on other sites More sharing options...
@owlstalk Posted March 7, 2021 Author Share Posted March 7, 2021 I'd also add that for the last 25 years our club has basically just sat back, opened the doors on matchdays, opened the 'megastore' doors in a morning and just sat and waited for people to turn up. That's all - just sit and wait to see who turns up At no point has the club ever done enough/anything to promote a game. It's not done enough to promote the (horrific) stuff in the Megastore When was the last time you saw a huge effort to shout about a match that wasn't just a single post on the official site and a mention in one of the plethora of emails you get sent when you're on the club's mailing list? Nobody really reads the official site anymore in general Fans who stopped going EVER reads the official site anymore Fans who have stopped going over the last 20 years would never look at the site and won't be on the clubs emailing list What has the club done to re-engage with them in recent years? Instead it's open up the doors and just sit and see how many people turn up to the match or the megastore That's not club bashing by the way - it's wanting things to be better so that we all have a club and operation at SWFC that we can actually be PROUD of and show to other people who might not go to games anymore Let me finish with another positive - our SWFC media team. The improvement in the last couple of years has been really outstanding. The little videos, the amazing work they did at the start of lockdown where they posted classic games for fans to watch etc - the visuals, the graphics, the video work - really really good. That needs acknowledging and also needs pointing to as the absolute basic least acceptable level of performance for other areas of the club like marketing, exec box sales, facilities, the online shop, the catering and yes - the official replica shirts 4 1 1 Owlstalk Shop Link to comment Share on other sites More sharing options...
@owlstalk Posted March 7, 2021 Author Share Posted March 7, 2021 3 minutes ago, Highbury Owl said: It will never happen but.... I'd drop £50 into an Owlstalk account for a top like that and if we got enough orders then find a factory somewhere in China to make them. DC can sue me if he wants but at least I'd get a top I'm proud to wear before 2022. Not sure he could sue - there's nothing on it that he owns Adidas could tho Owlstalk Shop Link to comment Share on other sites More sharing options...
@owlstalk Posted March 7, 2021 Author Share Posted March 7, 2021 1 minute ago, adelphi1867 said: Take away the Blue strip and it would sum up our playing staff this season. A single white stripe on a White back ground ( with a stick, so it can be waved at the 1st possible opportunity) It's a positive thread this mate Owlstalk Shop Link to comment Share on other sites More sharing options...
Highbury Owl Posted March 7, 2021 Share Posted March 7, 2021 2 minutes ago, @owlstalk said: Not sure he could sue - there's nothing on it that he owns Adidas could tho Just drop the Adidas and replace with WAWAW. 1 Link to comment Share on other sites More sharing options...
Animis Posted March 7, 2021 Share Posted March 7, 2021 Did any player since, look better than Banno in a Wednesday kit - a marketeers' dream: Link to comment Share on other sites More sharing options...
@owlstalk Posted March 7, 2021 Author Share Posted March 7, 2021 8 minutes ago, Animis said: Did any player since, look better than Banno in a Wednesday kit - a marketeers' dream: He was my hero Owlstalk Shop Link to comment Share on other sites More sharing options...
Animis Posted March 7, 2021 Share Posted March 7, 2021 2 minutes ago, @owlstalk said: He was my hero me too - did you turn over the waist band on your shorts to get 'that' effect? 1 Link to comment Share on other sites More sharing options...
@owlstalk Posted March 7, 2021 Author Share Posted March 7, 2021 5 minutes ago, Animis said: me too - did you turn over the waist band on your shorts to get 'that' effect? No not back then, but my belly does it automatically for me these days 1 Owlstalk Shop Link to comment Share on other sites More sharing options...
BRUCE LEE Posted March 7, 2021 Share Posted March 7, 2021 A white flag would do Link to comment Share on other sites More sharing options...
Guest Grandad Posted March 7, 2021 Share Posted March 7, 2021 51 minutes ago, @owlstalk said: I'd also add that for the last 25 years our club has basically just sat back, opened the doors on matchdays, opened the 'megastore' doors in a morning and just sat and waited for people to turn up. That's all - just sit and wait to see who turns up At no point has the club ever done enough/anything to promote a game. It's not done enough to promote the (horrific) stuff in the Megastore When was the last time you saw a huge effort to shout about a match that wasn't just a single post on the official site and a mention in one of the plethora of emails you get sent when you're on the club's mailing list? Nobody really reads the official site anymore in general Fans who stopped going EVER reads the official site anymore Fans who have stopped going over the last 20 years would never look at the site and won't be on the clubs emailing list What has the club done to re-engage with them in recent years? Instead it's open up the doors and just sit and see how many people turn up to the match or the megastore That's not club bashing by the way - it's wanting things to be better so that we all have a club and operation at SWFC that we can actually be PROUD of and show to other people who might not go to games anymore Let me finish with another positive - our SWFC media team. The improvement in the last couple of years has been really outstanding. The little videos, the amazing work they did at the start of lockdown where they posted classic games for fans to watch etc - the visuals, the graphics, the video work - really really good. That needs acknowledging and also needs pointing to as the absolute basic least acceptable level of performance for other areas of the club like marketing, exec box sales, facilities, the online shop, the catering and yes - the official replica shirts Actually agree with most of that But with a caveat Some of the marketing done under Lee Strafford was brilliant. Link to comment Share on other sites More sharing options...
@owlstalk Posted March 7, 2021 Author Share Posted March 7, 2021 Just now, Grandad said: Actually agree with most of that But with a caveat Some of the marketing done under Lee Strafford was brilliant. Yeah it was - the best we've had - but I consider that so far in the past I didn't include Owlstalk Shop Link to comment Share on other sites More sharing options...
Guest Grandad Posted March 7, 2021 Share Posted March 7, 2021 2 minutes ago, @owlstalk said: Yeah it was - the best we've had - but I consider that so far in the past I didn't include 55 minutes ago, @owlstalk said: I'd also add that for the last 25 years our club has basically just sat back, opened the doors on matchdays, opened the 'megastore' doors in a morning and just sat and waited for people to turn up. Checks original post Checks Lee Straffords tenure dates at Hillsborough Opens spreadsheet and checks how many years ago that was Checks original post again as was sure it was within the last 25 years Sees that it was Walks away confused Link to comment Share on other sites More sharing options...
@owlstalk Posted March 7, 2021 Author Share Posted March 7, 2021 6 minutes ago, Grandad said: Checks original post Checks Lee Straffords tenure dates at Hillsborough Opens spreadsheet and checks how many years ago that was Checks original post again as was sure it was within the last 25 years Sees that it was Walks away confused Owlstalk Shop Link to comment Share on other sites More sharing options...
Buck Rogers Posted March 7, 2021 Share Posted March 7, 2021 2 hours ago, @owlstalk said: I'd also add that for the last 25 years our club has basically just sat back, opened the doors on matchdays, opened the 'megastore' doors in a morning and just sat and waited for people to turn up. That's all - just sit and wait to see who turns up At no point has the club ever done enough/anything to promote a game. It's not done enough to promote the (horrific) stuff in the Megastore When was the last time you saw a huge effort to shout about a match that wasn't just a single post on the official site and a mention in one of the plethora of emails you get sent when you're on the club's mailing list? Nobody really reads the official site anymore in general Fans who stopped going EVER reads the official site anymore Fans who have stopped going over the last 20 years would never look at the site and won't be on the clubs emailing list What has the club done to re-engage with them in recent years? Instead it's open up the doors and just sit and see how many people turn up to the match or the megastore That's not club bashing by the way - it's wanting things to be better so that we all have a club and operation at SWFC that we can actually be PROUD of and show to other people who might not go to games anymore Let me finish with another positive - our SWFC media team. The improvement in the last couple of years has been really outstanding. The little videos, the amazing work they did at the start of lockdown where they posted classic games for fans to watch etc - the visuals, the graphics, the video work - really really good. That needs acknowledging and also needs pointing to as the absolute basic least acceptable level of performance for other areas of the club like marketing, exec box sales, facilities, the online shop, the catering and yes - the official replica shirts Exclellent stuff. I hope someone at the club is taking note. Link to comment Share on other sites More sharing options...
dumboldowl Posted March 7, 2021 Share Posted March 7, 2021 5 hours ago, @owlstalk said: Will it have a white flag on the back ? Link to comment Share on other sites More sharing options...
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