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It's all about what we as a club lack at every level. It's about marketing and commercialism. It's March, 6/7 weeks left, who's still buying shirts? Nobody! So make people buy them, cheap enough not to care, get rid of the stock and build excitement for the new kit/season. The money on kits is made in the first few weeks when the big sales pay for the stock and generate profit. The rest of the sales through the season are pure profit. What do we do as a club? Sit on unwanted stock, at sky high price with zero hope of ever selling any...frankly amateurish business decorum, and zero commercial common sense.

 

Reality is, give people what they want at the right price and they will buy. Nice shiny new kit pre season at high price, everybody wants one, 2 months of the season to go, make the shirts cheap as chips and people will realise they want one. You can't buy players and fund a club with polyester hanging up in the shop, but you can with cash.

Edited by Peter Brayshaw
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2 minutes ago, Peter Brayshaw said:

It's all about what we as a club lack at every level. It's about marketing and commercialism. It's March, 6/7 weeks left, who's still buying shirts? Nobody! So make people buy them, cheap enough not to care, get rid of the stock and build excitement for the new kit/season. The money on kits is made in the first few weeks when the big sales pay for the stock and generate profit. The rest of the sales through the season are pure profit. What do we do as a club? Sit on unwanted stock, at sky high price with zero hope of ever selling any...frankly amateurish business decorum, and zero commercial common sense.

 

Reality is, give people what they want at the right price and they will buy. Nice shiny new kit pre season at high price, everybody wants one, 2 months of the season to go, make the shirts cheap as chips and people will realise they want one. You can't buy players and fund a club with polyester hanging up in the shop, but you can with cash.

Trouble is, if they sell them all the shop will be almost empty lol

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1 minute ago, adelphi1867 said:

Yet another stick to beat the club with.


Mate - if you can't handle debate stick to the official site


The Leicester kit thing is a great idea, we could do it, we should do it

Nothing wrong with pointing it out and discussing it whatsoever


Unless you're advocating continuing to sell the shirts to our fans at £59?

 

 


Owlstalk Shop

 

 

 

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Just now, Peter Brayshaw said:

When saying 'Unless you're advocating continuing to sell shirts to our fans at £59'..........this suggests folks are buying, frankly I'd be staggered if we've sold 50 shirts since the turn of the year.



Agreed


That's why saying this post is bashing the club is incorrect


It's constructive criticism and offering ideas to improve and win

 


Owlstalk Shop

 

 

 

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2 minutes ago, @owlstalk said:



Agreed


That's why saying this post is bashing the club is incorrect


It's constructive criticism and offering ideas to improve and win

To be fair it's constructively bashing them, and couldn't be anymore deserved. If the shirts aren't slashed damn soon, not a lesson has been learnt from the racks of pin stripe beauties still for sale in the week before Xmas.

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1 hour ago, Peter Brayshaw said:

It's all about what we as a club lack at every level. It's about marketing and commercialism. It's March, 6/7 weeks left, who's still buying shirts? Nobody! So make people buy them, cheap enough not to care, get rid of the stock and build excitement for the new kit/season. The money on kits is made in the first few weeks when the big sales pay for the stock and generate profit. The rest of the sales through the season are pure profit. What do we do as a club? Sit on unwanted stock, at sky high price with zero hope of ever selling any...frankly amateurish business decorum, and zero commercial common sense.

 

Reality is, give people what they want at the right price and they will buy. Nice shiny new kit pre season at high price, everybody wants one, 2 months of the season to go, make the shirts cheap as chips and people will realise they want one. You can't buy players and fund a club with polyester hanging up in the shop, but you can with cash.

 

Spot on mate . Its common sense . You have stock left you need to shift before the new stock arrives in a few weeks. What do you do ? you have a sale with massive discounts to tempt people to take it off your hands so you arnt left with it gathering dust in the stockroom. 

 

Not wednesday , we persist in trying to flog it at full price . 

 

You couldnt make it up. 

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1 minute ago, Andoverowl said:

Still too expensive for that rag.


Gotta say I'm very surprised they're not down to £10 which MIGHT make that shirt buyable to those who can ignore the horrific design BUT it's an attempt to make the right moves forward I guess.

Can't see em shifting many at all at £30

 

 


Owlstalk Shop

 

 

 

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1 minute ago, @owlstalk said:


Gotta say I'm very surprised they're not down to £10 which MIGHT make that shirt buyable to those who can ignore the horrific design BUT it's an attempt to make the right moves forward I guess.

Can't see em shifting many at all at £30

 

Agree it's a step in the right direction but not far enough

£10 would be about right.

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57 minutes ago, @owlstalk said:


Gotta say I'm very surprised they're not down to £10 which MIGHT make that shirt buyable to those who can ignore the horrific design BUT it's an attempt to make the right moves forward I guess.

Can't see em shifting many at all at £30

 

there'll be thousands of them left when the price eventually drops to a tenner

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