With the exception of clothing, and maybe mugs and glasses, there is very little I would actually buy from a football club shop. I can't remember the last time I spent money in the club shop and that is despite popping in a couple of times a year for a few years now. It's just mostly really poor.
In the thread about match programmes a few days back I suggested we move to a digital subscriber model with hard copies of the match day programmes posted out to those who download the e-version. Why are we not expanding the digital side of things and offering downloads of old season re