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Any thoughts? :

http://www.theregister.co.uk/2008/01/11/bluepod_football/

Footy fans at a number of clubs will soon be able to enjoy adverts downloaded direct to their mobile phones over a Bluetooth connection, courtesy of promotional company Bluepod.

Fans at Blackburn Rovers, Birmingham City, West Ham, Portsmouth, Wigan Athletic, Wolves, and Celtic will be able to opt in to receive transmissions, which will come in the form of video and audio as well as text messages, and include information about club fixtures and club profiles along with advertising.

Click here to find out more!

Bluepod reckons that fans hanging around on the terraces are an ideal target for entertaining advertisements, and cite a recent trial at Portsmouth that saw over 6,000 fans downloading a movie trailer from a crowd of about 20,000.

Given that advertisers will, apparently, pay between 40 and 70 pence per download, that's not a bad day's work for Bluepod.

The content comes from tiny servers, called Bluepods, which just connect to the mains and get their updates wirelessly. Bluepods have already been installed in Vue, Cineworld and Showcase cinemas, and were used with great success to promote LG's Viewty phone.

To receive the content punters obviously need a Bluetooth phone which also needs to be visible, so installations are accompanied by enormous posters suggesting people get that set up to opt into the service. ®

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I recently looked into this form of advertising for a business.

Worst advertising medium ever.

Firstly, people need to have a mobile phone.

Then the mobile phone has to have bluetooth.

Then the bluetooth has to be switched on.

Then you need to send a message via bluetooth, which isn't the most reliable form of delivery in the world.

Then the user needs to accept it.

Then they need to actually read/pay attention to it.

And even then, you don't know if you've hit your demographic market or if the message has got across.

In trials we ran, less than 0.5% of people the message was dent to was delivered. in a crowd of 20,000, about 100 people would bother to receive the message and even less than that would go through all the download. at 0.50p/message, you're looking at less than £50 per match - you'll have spent more producing the content.

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I was thinking about just information from the club first - Ticket info, next few fixtures etc.

Last time I went to the cinema, the cinema sent out what was on etc to my phone. I thought it was quite cool.

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Guest bigpaul706

I think taxi's might have started doing this.

Might sound silly but unless the driver was havin a laugh wih me, i had 5 bluetooth messages in a 10 minute journey.

Didn't accept any of them so dont know what they were advertisin or owt.

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I think taxi's might have started doing this.

Might sound silly but unless the driver was havin a laugh wih me, i had 5 bluetooth messages in a 10 minute journey.

Didn't accept any of them so dont know what they were advertisin or owt.

Yup - some taxi's have them installed.

And your post explains fully my point of why it's a poo method of advertising... You didn't actually accept the messages...

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