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SHEFFIELD WEDNESDAY - ACCOUNTS AND FFP THREAD


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Sheffield Wednesday have published the accounts that were due

You can read and download the accounts here in this downloadable PDF

 

 

https://www.swfc.co.uk/siteassets/pdf-links/swfc-accounts-31st-may-2017.pdf

 

 

 

 

Sheffield Wednesday: Play to win

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Sheffield Wednesday announced their results for 2016/17, which revealed that they made a loss of nearly £21 million in the season, as the club invested heavily in a promotion push, which faltered in the playoffs against Huddersfield.

Since then there’s been a debate on social media in relation to the present level of financial distress experienced by the club, with some suggesting that administration is feasible, so we’ve taken a look.

 

 

Income

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Not all clubs have announced their results for 2016/17 yet. In the previous season the average for a Championship club was £22.9 million, we expect this to be higher in 2017/18.

 

Like all clubs Wednesday earn their income from three sources, matchday, broadcasting and commercial/sponsorship.

 

 

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The good news for Wednesday is that matchday income rose by 10% in 2017. Attendances averaged 26,831, an increase of over 4,000 in the previous season, when the club made the playoff finals.

 

This means that Wednesday are at the top end of clubs in the division for this income source, slightly behind Villa and Brighton, but more than double the amounts earned by smaller clubs in the division.

 

Despite an indifferent season on the pitch for 2017/18, the club is still averaging over 26,000 in 2017/18.

 

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The bad news is that matchday income is dwarfed by parachute payments given to clubs who have been recently demoted from the Premier League. Whilst it brought in over 40% of Wednesday’s income, Norwich, Newcastle and Villa each earned over £40 million in parachute payments, which gave them an advantage in the transfer/player markets.

 

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Broadcast income was down 7%. This was partly due to Wednesday only getting as far as the playoff semi-final, compared to the previous season when they made it to Wembley, which was worth a couple of million to the club. The decrease was cushioned partially by a new Premier League (PL) TV deal that came into existence in 2016/17, and under the terms of a deal with the Football League (EFL) the money given to EFL clubs is a guaranteed percentage of PL TV revenues.

 

 

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Wednesday’s commercial income rose 17% to £6.6 million. This has provoked some bitching from fans of other clubs, who have queried the nature of some of the commercial deals, as some were struck with the club owners’ the Chansiri family.

 

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The value of these transactions, at £1.2 million, does not seem particularly excessive, especially when compared to the likes of Leicester City, who in 2013/14 mysteriously tripled their commercial income after the involvement (ironically) of former Sheffield Wednesday Chairman Sir Dave Richards in obtaining some new sponsorship deals in the Far East.

 

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Leicester have just agreed to pay a £3.1 million fine in relation to their 2013/14 accounts, which had the EFL’s W-T-F-Ometer clicking in the red zone for the past few years.

 

 

Costs

The main costs at a football club are player related, wages and transfer fee amortisation. Wednesday invested significantly in both of these in 2017/18.

 

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Wages increased by 52% in 2016/17, to £29.1 million. This was due to signing some Premier League players on loan, such as Jordan Rhodes and Callum McManaman the free transfer acquisition of Steven Fletcher, on an alleged £30,000 a week, and new a new contract for top scorer Forestieri.

 

Amortisation is how clubs deal with transfer fees in the profit and loss account. When a player signs his contract cost is spread over the life of the contract. Therefore, when Adam Reach signed from Middlesbrough for about £5 million on a three year deal, this works out at about £1.67 million as an amortisation cost each year.

 

Wednesday spent over £24 million on players in 2015/16 and 2016/17, so the amortisation charge jumped accordingly.

 

 

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Putting these two costs together highlights how much Wednesday ‘went for it’ in 2016/17, as for every £100 of income generated, there was a £152 cost in terms of wages and amortisation.

 

The problem that this gives Wednesday is that many of the players involved will be on multi-year contracts, and therefore it will be a challenge to reduce such costs.

 

 

Losses

Losses are income less costs. Last season this was £20.7 million, up from £9.7 million the previous season. This leads to two key questions (a) are such losses sustainable, and (b) what are the Financial Fair Play (FFP) consequences.

 

The owner of Wednesday, Dejphon Chansiri family, is estimated to be worth at least £700 million, so the money is there, assuming he wants to keep spending it.

 

In terms of FFP, the present incarnation (called Profitability and Sustainability) limits clubs to a loss of £39 million over three seasons.

 

 

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Looking at Wednesday’s recent accounts, the club has lost money every year, but the total for the last three years comes to £34.3 million. Some costs, such as infrastructure, academy and community schemes, are excluded from the FFP calculations. A conservative estimate of these would be about £8 million, so Wednesday’s FFP losses are probably about £26 million over the last three years.

 

If this is the case, whilst Wednesday don’t have a huge amount of wiggle room for 2017/18, the club should satisfy FFP this season. The manager will however be unable to spend a huge amount in the transfer market in summer 2018.

 

Player trading

Wednesday, as already mentioned, have spent significant sums by their standards in the last two seasons.

 

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There’s no doubt Chansiri has backed managers in the transfer market, and that has contributed towards two appearances in the playoffs. The lack of success in the current season is of greater concern, and there will be less opportunity to sign players in the forthcoming transfer window unless they are funded by player disposals.

 

It looks as if player contracts contain substantial bonuses should the club be promoted, with player bonuses of £7.5 million and payments to former owners of over £1 million. Compared to the £100 million of TV money, this is relatively insignificant.

 

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Debt

Chansiri has put substantial sums into the club, and at the end of the financial year was owed about £38 million in loans on top of £45 million invested in shares. His benevolence appears at present to be unconditional, so Wednesday fans should not worry about the owner wanting to sell up or stop supporting the club financially.

 

Summary

Wednesday are in a slightly awkward position, having spent heavily in the last couple of seasons on player recruitment and not being rewarded by promotion.

 

At the same time, rumours of their impending financial implosion appear to be vastly overstated.

 

Data Set

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Just now, royalowlisback said:

Is this not good then?

It's good news if you're a fan of transfer embargos.

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2 minutes ago, Millhouses said:

Wow, losses of nearly £21m. Huge increase on the previous year and the current year will be even more. Great management!

:laugh: 

 

Owners invest in the club = big loss = bad management

Owners don't invest in the club = still losses = bad management / no commitment

 

Yet our fans still think we can charge £10 a game and still expect to compete

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Just now, talon said:

Sigh.............

 

"Spend some money on players, ya tight barsteward"

 

"oh, ok then, here you are"

 

"Look at the state of the accounts! Great management....not!"

 


That makes absolutely zero sense

 

Careful spending is possible too you know


 


Owlstalk Shop

 

 

 

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Just now, smhouston said:

:laugh: 

 

Owners invest in the club = big loss = bad management

Owners don't invest in the club = still losses = bad management / no commitment

 

Yet our fans still think we can charge £10 a game and still expect to compete



Once again this makes no sense


Look at the ticket prices of those about to be promoted


Nowhere near our prices but they're still competing


 


Owlstalk Shop

 

 

 

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1 minute ago, smhouston said:

:laugh: 

 

Owners invest in the club = big loss = bad management

Owners don't invest in the club = still losses = bad management / no commitment

 

Yet our fans still think we can charge £10 a game and still expect to compete

Paying Rhodes, Fletcher, Abdi, Jones (and others) unsustainable high salaries on lengthy contracts....

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Accounts are absolutely appalling. Significance loss in financial year, creditors within 1 year and creditors after 1 year. 

 

It doesn’t look good. We are effectively insolvent carrying aging crocks on big contracts. 

 

We need to be ruthless in the summer, release the out of contract players and try and get rid of a few with Rhodes at the top of the list. Reduce that wage bill and introduce 3 players from the under 23’s, I.e. Clare, Hirst and Thorniley.  

 

 

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Mrs Chansiri is getting an Argos gift voucher for her birthday this year.

 

I was expecting these kinds of losses.

 

We'll have to find a new way......but we were all expecting that really..

 

FFS.

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I'm anticipating this thread being overrun by the panicking wet blouse brigade. Minimum 50 pages of hyperbole, hot wind and guff.

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