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3 year kit deal

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Sheffield Wednesday today announced their new sporting kit manufacturer will be Sondico, a brand of Sports Direct.

Sondico will provide the Owls’ first team, development squad and academy with all kit and leisurewear for a three-year period from the 2014/15 campaign.

It adds Wednesday to their portfolio of over 10 Football League clubs.

Neil Burke, Sondico’s Professional Sales Director, said: “Sheffield Wednesday are a huge club, not just in England but across Europe and beyond too.

“We are extremely proud to confirm a partnership with a football club of this stature and look forward to seeing the results of these two major sporting brands unite moving forward.”

Peter Pridmore, the Owls’ head of retail, added: “We are delighted to confirm this affiliation with Sondico, who for many years have been a recognised and respected brand within football.

“Over the last few years in particular, the company have dramatically increased their provision of football-related merchandise, producing replica kit and training wear for a number of professional clubs.

“Sondico are one of the fastest growing brands within the football sector and forecast to be a major player within the market as they develop and enhance their broad range of products.

“Sheffield Wednesday will be viewed as their flagship club for 2014/15 and we are all excited about the bespoke range of designs Sondico will present and provide at Hillsborough.”

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Boooooo.

:)

I dont care who makes the kit as long as the club makes more money. Sponsorship is different though. .im glad we turned down the wonga deal.

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Firstly source?

Secondly I hadn't realised they were part of sport direct. Does that mean shirts will be available in stores again? If so it is a good thing as it increases our exposure to young fans.

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Firstly source?

Secondly I hadn't realised they were part of sport direct. Does that mean shirts will be available in stores again? If so it is a good thing as it increases our exposure to young fans.

If the in sports direct you might be able to grab them for a tenner?

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Firstly source?

Secondly I hadn't realised they were part of sport direct. Does that mean shirts will be available in stores again? If so it is a good thing as it increases our exposure to young fans.

Source - Sheffield Star, it's on their website

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Firstly source?

Secondly I hadn't realised they were part of sport direct. Does that mean shirts will be available in stores again? If so it is a good thing as it increases our exposure to young fans.

Star

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Lets just hope that the keyword here is "bespoke" rather than a shitty template.

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The key bit is the last paragraph. Were a flagship club for them and will get a bespoke design, probably worth more lone for us too. Unfortunately we wouldn't get that treatment from the established brands.

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Sounds likely to be a decent deal for all...!

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The key bit is the last paragraph. Were a flagship club for them and will get a bespoke design, probably worth more lone for us too. Unfortunately we wouldn't get that treatment from the established brands.

I said exactly that on a previous thread about kits. With Arsenal's Puma deal we would have got the scraps. When you are the biggest brand in a portfolio, you get to call the shots.

Although I have seen any Yeovil, Port Vale, Torquay, Portsmouth or MK Dons shirts for sale in Sports Direct!!

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The key bit is the last paragraph. Were a flagship club for them and will get a bespoke design, probably worth more lone for us too. Unfortunately we wouldn't get that treatment from the established brands.

this, I like the idea of being a "leading brand" for them
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Quite happy with it tbh. I'm sure some will have wanted Adidas or Nike etc but this seems a good deal for the club, Milan Mandaric wouldn't have agreed it if it wasn't I'm confident of that.

Plus if we get our shirts in sports direct all over the nation it can't be bad can it.

Being the 'flagship' design too means hopefully more effort will go into the design from sondico and ours can look a bit different, rather than it be puma, Nike or Adidas who have loads of other clubs and they all look alike.

Some people will probably still moan though about this though

lol

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If we get promoted next season no one will be bothered what brand kit we are playing in.

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Newcastle United owner owns sports direct

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“Sheffield Wednesday will be viewed as their flagship club for 2014/15 and we are all excited about the bespoke range of designs Sondico will present and provide at Hillsborough.”

Give me that over pumas generic guff any day !

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S-O-N-DICO

S-O-N-DICO

To the tune of D-I-CANIO

Well, we have to have a song for everything don't we?

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