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League chairman Lord Mawhinney has hailed the new deal as a "huge boost" for its 72 member clubs.

Npower will take over as the League's title sponsor next season from current incumbents Coca-Cola, who announced last September that they were not planning to renew their six-year partnership.

The agreement with npower is thought to surpass the League's current three-year, £18 million deal with the drinks manufacturer and is reported to be worth £7 million-a-year until the end of the 2012-13 season.

"I am delighted to welcome npower to this new partnership with The Football League," said Mawhinney, after one of the last acts of his tenure as Football League chairman.

"They are a widely respected company with a strong pedigree in sports sponsorship.

"Their support is a huge boost to our clubs and represents the enhanced reputation of the Football League in the commercial marketplace.

"Like us, npower recognise the extraordinary attachment that Football League clubs have with people living in their local communities. This agreement will provide real benefit to those people."

Under the agreement, the League's flagship competition will be known as 'the npower Football League', which will be split into the 'the npower Championship', 'npower League 1' and 'npower League 2'.

In addition, each of the League's 72 clubs will receive a grant from the npower Charity Fund for a bespoke community initiative in their local area.

Fans will also be rewarded for switching their gas and/or electricity supply to npower.

Volker Beckers, chief executive officer of RWE npower, said: "We're absolutely delighted to be partnering the Football League. We share the enthusiasm of the fans that get behind their local teams and, like npower, football has always placed great emphasis on community involvement.

"We are committing a substantial amount to assist community initiatives at each of the 72 clubs through a Charity Fund administered by both npower and the Football League.

"npower is an evolving brand, moving from simply supplying electricity and gas to providing our customers with a whole home solution.

"Our sponsorship of the Football League will provide us with a cost-effective means of raising awareness of the range of services we now offer customers, such as npower hometeam, our boiler servicing and installation division.

"It's also a perfect platform for putting something back into the community through sport in the UK."

The deal will run until the end of the 2012-13 season and will see npower additionally become title sponsor of an annual youth six-a-side competition, the Football League Community Cup.

The deal with the Football League further increases npower's football commitment, after signing up as the first official supporter of England's bid to host the 2018 World Cup last week.

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urgh

sounds wrong..... but probably due to the fact that we are so accustomed to using "coca-cola championship"

Not feeling the logo on the sleeves either !!

N%20Power%20Logo.gif

Edited by Glaser
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Apparently a gambling firm offered a more lucrative deal that was rejected as it wasn't the image the FL wanted.

I wonder who it was?

so instead, we'll have the image of a company whom rips off it's customers and has shocking customer service............. nice

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Guest intercity0wl

Apparently a gambling firm offered a more lucrative deal that was rejected as it wasn't the image the FL wanted.

I wonder who it was?

Maybe something long the lines of a Gambling Casino, who offered lots more money to the FA at a low rate of interest of course, but the FA decided not to cash in the chips.

Personally i dont see owt wrong with npower.

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Not feeling that to be fair !!

npower championship

But, it is worth more fiscally, so hopefully revenue will increase as a result.

On a personal level..... "Fans will also be rewarded for switching their gas and/or electricity supply to npower"

you wont get rewarded once you go over though cos there robbing dogs and when they end up oweing you anything it can take months to do while interest carrys on in there bank.

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