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SWFC Trust

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    Sheffield Wednesday Youth Team

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  1. Here's a fuller reply from the Trust. "We stand by our figures. The report shows that there are other approaches to ticketing strategy which are successful on their own terms. These strategies should provoke a conversation about Sheffield Wednesday's approach. The report was peer reviewed by an academic (the Trust's Interim Chair) plus professional accountants. They had no issues with the figures presented for either SWFC or Nottingham Forest. We have taken your comments on board though. The Nottingham Forest paper will be revised to include a more rigorous discussion of the methodo
  2. In a way it means that, but again at the risk of pre-empting the Birmingham City report - you'll see there that prices have reduced by only pennies (an average of 17p per ticket sold over five years). They offer a range of prices - some of which are higher than charged at Hillsborough. You've seen the Forest one.
  3. This is very thorough it seems, thank you. I'll send it on to the author(s) and the Trust board, as again I think it deserves a more detailed response than I can quickly give now. I'll repeat the point from the report, though, that we're not suggesting that Wednesday adopt the Forest approach wholesale (or the Birmingham one) "The case studies presented in these research papers are not intended as a perfect template that Sheffield Wednesday should adopt. Instead, they provide data and inspiration from which constructive recommendations are on offer to reform Sheffield Wednesday and
  4. "The case studies presented in these research papers are not intended as a perfect template that Sheffield Wednesday should adopt. Instead, they provide data and inspiration from which constructive recommendations are on offer to reform Sheffield Wednesday and make it ready for the post-Covid era. They are forward facing publications intended to contribute to debate about the vision for Sheffield Wednesday in the future." From the summary. Explaining what we're trying to do. We are trying to be constructive and to contribute to debate. Happy of course to here alternative views, I d
  5. I should have made clearer the difference between the comment pieces copied onto here (designed to provoke debate) and the full report. The full reports aim to be objective as you say. So, I take your point. Thank you.
  6. Ok, I'm not going to pick those figures apart. The Birmingham report is specifically about how their ticketing, marketing and pricing strategy has brought about an increase in attendance well above the average increase in the championship in the period and has brought increased matchday revenue. It doesn't discuss overall turnover. We're not suggesting it as a magic bullet for the Owls -. rather that there might be some strategies Wednesday could use to help achieve similar outcomes. Good for the club, good for the fans.
  7. I'd refer all these to the full report where we lay out our references and any assumptions. Also to the point I made earlier that the club has read the report, commented on its quality and made no comment on the veracity of the numbers.
  8. Here's the full response from the Trust. Since Mr. Chansiri took over matchday and broadcast revenue has been brought together into one entry in the company accounts. To find out the true state of matchday and associated revenue at SWFC, and compare it with the figure provided for matchday and associated revenue at Nottingham Forest, you would need to strip broadcasting and EFL revenue from the SWFC figure for matchday income in the company accounts. As the company accounts are not as detailed as they used to be we acknowledge that determining the true state of matchday and associ
  9. No, it will be offered as an example of how one club (in not too dissimilar circumstances to SWFC) has succeeded in raising attendances and income over a period of several years. It will explain how this was done, and offer some suggestions that SWFC could take on board.
  10. Yes, should have made clearer that these were the opinion pieces to go with the research. Blogs are here: https://www.swfctrust.co.uk/blog Reports are here: https://www.swfctrust.co.uk/reports
  11. Yes, look out for the Birmingham City one. Despite regular bottom half championship finishes, EFL docking points and transfer embargoes they have added 6,000 to the average gate over five seasons, and increased revenue. Their ticket prices have dropped by an average of 17p per ticket. So, it's not really been done by cutting prices - more by a medium to long term dedication to increasing attendances and revenue.
  12. I'll reply to this more fully later on, as it deserves a full reply. Just to say for now, that we stand by the point.
  13. I'll be pre-empting the Birmingham City report a little. The lesson from that one, and the Nottingham Forest one to a degree is that increasing attendances is a medium/long term mission. The occasional match with reduced prices has limited impact, as we've seen at Hillsborough. It's also not entirely about cheap tickets. Birmingham City have some season tickets at £680 for example. I entirely agree about Blackburn and QPR. We've tried to find examples of where other clubs have raised attendance and revenue, without raising ticket prices through the roof. Look out for our Birmingham report when
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