I'm 20 so I feel I'm in this demographic. I would LOVE to go to Hillsborough more, but I don't have the savings to buy a season ticket and the match prices are way, way too expensive - I attend 5 or 6 home games per year and perhaps 1 away. I don't go because I feel it's good value entertainment (I could spend that £300 on lots else), but to keep the support going and because I love my team and, being at university now I'm proud of where I come from.
It is too expensive, but I'm hoping when we get to the prem, Chansiri will reduce prices and/or I'll be able to afford a season ticket.
I know of no one else my age who could afford to attend Hillsborough regularly let alone a "group of lads" as a poster mentioned further up. Why on earth would a group of teenagers spontaneously spend £50 EACH for 90 minutes of entertainment? For reference that would be 6 months' worth of savings when I was a teenager and I was privileged to come from a reasonably financially secure background.
At university now my weekly budget after rent is £50 - that's for food, social, groceries, maybe the odd date with my girlfriend. Where's the room for football in that? This is the reality of why young people don't go to football matches. It's just not the same culture of "Hey lads shall we go see wednesday this weekend yeah?" and you turn up at the ticket office on the day and buy your ticket for about the same price as your lunch. It's just not possible.
Only friends I've got who attend regularly go because their parents buy them a season ticket every year, but how many parents in Sheffield can afford that? No wonder the crowd at Hillsborough is aging. It's a ticking time bomb for the future as we could see our fanbase drastically reduced, lest we get promoted SOON. Televised fixtures would kindle interest and generate enough demand for tickets to fill the ground.