I completely agree with this man. The ultimate aim surely has to be a club that we are all proud of, contributes to the community as well as being contributed to. A symbiosis of fundamental positivity.
With this, you then ensure longevity as it will be preserved by the collective.
With longevity you will eventually get success - and failure; or at least subjective versions of these.
Statistical inevitability. Both will be allotted space in our collective consciousness and relayed to the next generation as near mythical tales of an era bygone.
And on it goes.