I must be missing something. How is e-cash quicker and more convenient than a contactless card payment. Isn’t this a solution to a problem that doesn’t exist? Or quite possibly I am missing the point?
As Hillsborough heads toward being the first cashless stadium in the country, supporters in the Grandstand can continue to trial our new E-cash system on Saturday when the Owls host Bristol City.
E-cash is the quick and easy way to pay for food and drink on the concourse as we aim to improve the matchday experience by reducing queue times and speeding up the payment process.
The process is simple: hand your Team Card to the sales assistant and they will debit your card with the value of your purchase.
Anyone with a Team Card (Season Ticket holder, Member or Owls Foundation Member) is already registered for E-cash.
Topping up and checking your balance is quick and easy at the designated E-cash loading stations within the stadium.
For Saturday’s fixture, we will have our designated top-up station in the Grandstand.
Fans will be able to top up their Team Card from that station. In due course, the system will be rolled out across the stadium.
An application is currently being developed so fans can register online and top up from a debit or credit card and view their E-cash balance.
When fully up and running, loading stations will appear in the follow locations:
Owls Megastore, Ticket Office, South Stand concourse, Grandstand concourse, North Stand concourse and Kop concourse.
Supporters can also make purchases within the stadium using debit/credit cards/contactless payments and cash until we make the full transition.
Ultimately, we aim for Hillsborough to become completely cashless for ease of purpose and to enhance the whole matchday experience for supporters.