Let's be honest.
If his surname wasn't 'Hirst', we would be looking at a still-youngish striker with an excellent record in youth football, who has done alright for one season in League 1.
If we signed him, most people (apart from Malek who would know everything about him) would be thinking 'yeah, quite an exciting signing, hopefully he can kick on, but also I hope we aren't relying on him to score most of our goals next year...'.