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Lord Nilsson

Sheffield Wednesday Fan
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About Lord Nilsson

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  1. Unbelievable inconsistency. We beat some of the top teams (Leeds, Forest, Brentford) yet put in poor performances like yesterday. Is it just inconsistency? Do we not get revved up enough for normal games? Is it down to injuries? Under Bruce I think there was only one game when we didn’t press and put in a high tempo performance (QPR). So does our squad need a manager with gravitas to respond to?
  2. Questions and my answers below - what does everyone else think? If we could only sign one player - who/what position would it be? Battling midfielder If we could only get rid of one player, who would it be? Rhodes Choose one player not playing regularly you would give a chance in the team. I'd give the Bulgarian lad in the U23s a go If you could have one ex player back in the team playing at their prime, who would it be now bearing in mind where we need boosting at present? Carlton Palmer If you could attend S6 more often but are put off, what is the one thing that stops you going more often? Poor atmosphere If the club was to spend money on one off the field item (eg, facilities, catering, academy) which would you choose? Facelift for the stadium Choose one word to describe the season so far. Frustrating
  3. I'll try and explain some of my points again as some posters questioned the logic behind the numbers. Catering etc There must be thousands of fans like me who when attending the games would easily spend more money in the ground than they currently do. This could easily stretch to £10 per fan. I, for example, would: - Buy food and drinks beforehand and/or at half time for me and the kids but can't because the queues are too long. Even if the queues are small then they've often run out of stuff. - Buy a program - I couldn't get a programme for a few games running so have stopped bothering. - Get a pint at half time. Would the extra revenue generated by this all be eaten up in extra stock and staff costs? I don't think it would if they just got organised. They are already paying for a load of stuff but they are hopeless at selling it efficiently. How much does a bag of potatoes cost to ensure there are chips ready? I stand by my calculations that this could easily increase the spend per fan significantly which adds up to a very big number over the season. Even an extra £10 per 5000 fans x 20 games = £1m. Reduce ticket prices I wasn't suggesting that the ticket prices for all the fans are reduced. Let's assume that we have say 20,000 season ticket holders or regular attendees. What I am suggesting is that there are say 10,000 potential casual fans who currently do not attend - so the club are currently getting nothing from them. These folks might be thinking 'I'm not paying £30 to go to a half empty stadium with a crap atmosphere where I can't get anything to eat or drink without a load of hassle'. To address their concerns, you make it £20 to go instead and improve the catering and commercial offering and hopefully boosting the attendance in doing so thereby making the atmosphere better. This then enables them to think instead '£20 is a fair price, there's going to be a big crowd and I can have a couple of beers and a burger - it could be good so I'll make the effort'. It is about giving people less reasons not to attend and actually improving the matchday experience so that they want to attend and aren't dragged along out of loyalty. If these 10,000 (or 5,000 or whatever the number is) turn up then that is extra revenue that the club otherwise wouldn't receive. The club is already paying to host the game, stock the catering outlets, etc so the majority of the extra revenue should be profit. Say 5,000 extra fans turn up paying £20 for a ticket that would otherwise be unsold and spend £10 each on food etc then surely the club is making more money and the atmosphere should improve and the team do better? Under this plan none of the 20,000 fans who already show up are paying any less than they are already.
  4. The ticket price reduction really aimed at pay on the day who under current pricing wouldn't turn up?
  5. Queues too long, no chips ready, sold out of drinks. Same at half time.
  6. I agree but I'm normally in the ground for 2.45 and there will be 75% of the fans in by then. I can't get any food or drinks at that time in the ground and the rest of the 75% will be the same. The footfall is there but the service isn't.
  7. 1 Jan 2019 - 29462 v Birmingham 1 Jan 2020 - 24842 v Hull 5,000 there.
  8. If we get say 20,000 home fans every game and let's say that half of those would spend £10 more if the catering, etc improved, then that is 10,000 x £10 = £100,000 more revenue per match. If you then reduce ticket prices by say £10 but these extra fans spend £10 at the game on programmes, food etc then you have broken even? This will also improve the atmosphere and make the team do better and get more fans buying kits, etc - as well as retaining and attracting new fans. Continuing the theme of sweating the asset (ie the stadium), if DC has so much money and expenditure on infrastructure is exempt from FFP, then why not: 1. Develop the NW corner into a bar/restaurant with pitch views 2. Buy land round the stadium to open retail outlets, etc 3. Build big advertising boards on the back of the kop 4. Revamp the club shop There must be fortunes to be made from the above. Our history and heritage - why not appoint some proper marketing & social media bods to boost overseas interest in this famous club? We should be able to make far more of our heritage. Open a museum. Lever off Sheffield being the home of football. I bet there is easily £5m per season extra revenue the club could generate from the above - obviously there will be a corresponding cost but still profit to be made. All these things would help to create a buzz around the place. People want to be entertained in nice facilities - improving the match day experience and facilities would be a good start?
  9. Does anyone know what our senior management team looks like who run the club? I wonder how we compare to other clubs in that regard? My point being that it must be virtually impossible to run the club essentially on your own? The commercial side is weak and now it looks like the financial side has been too - surely two key functions in a football club to ensure you have properly managed?
  10. We are a hobby for a very well intentioned and enthusiastic amateur who is trying to run on his own a large complex football club in perhaps the toughest league going. One person no matter how good can run this on their own.
  11. You could get folks like Wilkinson, Pearson, Megson in as advisers to DC and it’d make a huge difference pretty quickly.
  12. We’re all being asked to invest in the club (ticket prices etc) and presumably a managerial candidate is being asked to invest their efforts too. So where is the business plan? You’d hope we have one? What am I investing in? Build up the academy? 3/5/7 year plan to go up? Are we waiting for a top manager to come along? It’s not right to be asked to invest in just a hit & hope strategy. That nearly worked in DC’s first year but is unlikely to do so now. We need some coherent explanation of what the plan is.
  13. If I was DC I’d be looking for some co-investors at least to bring some new investment and ideas. North American professional sport investors or something like that. His family and advisers must be telling him to get out as club not moving forward. I don’t understand why he doesn’t get some help round him. As things stand he’s not going to get his money back.
  14. Catering is an utter joke. Stadium needs some TLC. Holding off on managerial appointment. Infrastructure investment doesn’t count for FFP so could be done. Spent on team but had to tbh. DC is comparatively quiet compared to previous seasons. Maybe he’s had enough and is treading water until he can sell?
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