I'm not going to say I've lost faith in anyone at the club but it just seems to be out of touch with reality. As said by others it makes me a bit sad. Being unable to get to games I liked to give a little bit to the club via membership but, it's out of the question now with this price hike (given exchange rates into the bargain). Survey results are interesting but the sample of respondents may be skewed a little. Wonder how this is resonating in the wider club community. It just seems poorly thought through but maybe they have made a calculation and decided that there would be quite a few drop off the perch but the increased price would compensate. I can't help but feel it's going to be an increasingly rarefied pool of people putting money into the club, and SWFC is always going to have a somewhat limited pull to begin with. As a strategy I'd be concerned it will have a definite ceiling before it backfires. Maybe they've just hit that ceiling.