No fair way of doing it, but someone might have held a 1 year ticket for 30 years and be behind someone in the ballot who bought a multi season ticket for the first time in January.
Personally, I can’t understand why people are desperate to get back in football grounds. Most of the games are on TV anyway, and it’s not as though the football is that good. It all smells of football just trying to get income ASAP.
A better strategy would be for them to run their business properly rather than rely on the fleecing of sheep football fans.