I wonder how much chansiri is willing to lose. He is digging a hole that is just getting deeper financially.
Surely at some point his family will say enough is enough assuming that his wealth is inherited.
If i had blown lets say £100m already i would sell up and walk away. He is deluded if he thinks we have a chance of promotion and a model based on chaos is unlikely to work. The most sustainable models are teams like brentford and brighton where they have a long term plan based on good recruitment, buy cheap sell high and have a club identity and way of playing, so that you don't rip up the script each time you change manager.
Brentford are unambitious though according to our great leader. That comment succinctly sums up his mentality/ability.